CPLL Email Marketing

I was tasked with creating and distributing emails for the Center for Public Leadership & Learning, intended for City of Houston employees.

As CPLL is a learning and training division for the City, this meant that I curated stories and gathered training offerings meant for employees to view and take. I created custom header and footer designs that aligned with City branding, gathered multimedia assets that adhered to our initiatives, and designed emails that would garner the most amount of engagement.

Each email was also custom-designed with the content in mind, for example, by changing copy and imagery to suit the intended City employee sub-audience and ensuring that engagement improves over time. This resulted in an average of a 40% open rate for the 20,000+ employee base.

View Learning Opportunities Emails